Editorial Policy
Our editorial decisions are made independently of advertisers, affiliate partners and brands that send us samples. This policy explains how we research, write and correct our fashion coverage.
1. Sourcing
We draw on runway show notes and official collection lookbooks, brand press releases and size guides, interviews with designers and stylists, retail listings for pricing and availability checks, and firsthand wear-testing of items we are sent or purchase ourselves. When a claim about fabric origin, sizing accuracy or brand history cannot be confirmed through at least one of these sources, we either omit it or clearly flag it as unverified.
2. Review process
Every article passes through a second editor before publication to check factual claims, sizing language and affiliate disclosures, and trend pieces are reread closer to the relevant season to confirm the information still holds. Writers with a personal or financial connection to a brand they cover must disclose it before a piece runs.
3. Corrections
When a factual error, outdated price or broken link is reported or found, we correct the article as soon as possible and add a short note at the bottom of the piece describing what changed and when. Minor wording fixes are made without a note, but any change that affects a reader's understanding of pricing, sizing or availability is always flagged.
4. Advertising and independence
Paid placements, gifted products and brand partnerships are labeled clearly at the top of the relevant article, separate from our regular editorial coverage. Sponsorship never determines our overall rating of a garment's quality or our honest opinion on fit and styling, and we decline partnerships that would require us to hide a negative assessment.
5. Contact the editors
Spot an error or have a tip? Email [email protected]. We reply within one business day.
6. Questions about this policy
Write to [email protected] or call +44 115 440 6734 during Mon-Thu 07:45-17:15, Fri 07:45-16:15, Sat 10:15-15:30. We answer every request within one business day.
- Merchant
- Marlowe Edit Publishing Ltd.
- Registered address
- 67 Mansfield Road, Nottingham, NG1 3FN, United Kingdom
- [email protected]
- Phone
- +44 115 440 6734
- Working hours
- Mon-Thu 07:45-17:15, Fri 07:45-16:15, Sat 10:15-15:30
- Registration
- Company No. 07110739